Los Angeles is experiencing a bit of a Renaissance right now, European designers are showing on Sunset Boulevard, downtown museums are shaking up the art world, and your favorite models are calling The Hills home. In tribute to the brand’s California roots, UGG has asked Rachel Zoe to introduce our newest boots to the girls of carefree ease. Melding her inimitable flair with LA’s hazy cityscape, she created a dreamy world of beautiful clothes and soft light.
“My inspiration for this shoot was the modern, California cool girl; girls that aren’t trying too hard but have this amazing effortlessness about them,” said Rachel Zoe.
For the Silverlake styling, the girls here know how to rock menswear better than the boys. They’re cool, creative, and unapologetically confident. Styled for the Topanga Canyon, these girls are dreamers. They don’t ask for permission. They dance under the stars. They’re relaxed, free, and perfectly undone. Downtown girls are all about work-life balance for the DTLA styles. Gliding from the office to rooftop cocktails, they always look polished in their crisp staples and timeless silhouettes. For the Venice look, sporting beach waves and sun-kissed skin, surfer girls are the definition of effortless. They can throw on a pair of boots with cutoffs and look incredible.
“The first time I encountered UGG I was going to a fitting at a client’s house,” said Zoe. “Everyone was wearing cutoff jean shorts, oversized sweaters, and UGG boots. I was like, ‘i want to live here and look like that.'”
Go behind the scenes as Rachel Zoe infuses her glamourous, head-turning style into UGG’s new collection of Classic Boots.