CASADEI FLAGSHIP STORE IN ROME
Casadei is pleased to announce the opening of its new flagship store in Rome. The 90 ...
November 18, 2015
Casadei is pleased to announce the opening of its new flagship store in Rome. The 90 square-meter boutique, situated in Piazza San Lorenzo in Lucina 40/a, introduces Casadei‘s new concept store.
Creative Director, Cesare Casadei, has collaborated with architect Marco Costanzi to create a space which encompasses Casadei’s creative hallmarks: the innovation of design, the research of materials and the masterpiece of seduction, where each detail takes Made in Italy craftsmanship to an even higher level, culminating in a vision of beauty and sensuality.
“Nowadays shopping is a multi-sensorial experience. The dynamism of forms, the obsessive research of defining details and the harmonization of precious materials turn the new Casadei boutique into a place where one feels at ease as if it was home. And to home one returns every day,” says Cesare Casadei.
The Casadei flagship store in Rome was developed within Palazzo Ruspoli. Precious materials, such as brass and silver, briar-root and marble, are contrasted in the space, creating the backdrop for unique exhibition areas. These areas are distinguished by diagonal lines that traverse across the ceilings and floors, drawing a complex geometric pattern. Mirrored walls surround luminous brass frames, which in turn frame the shoes. On the opposite wall a series of light displays covered in velvet, with brass and silver profiles, host the collections; platforms in peach blossom marble complete the installation. Refined velvet day beds in shades of petroleum and dove grey are placed at the center of the space.
The warm atmosphere, with its precious and elegant details, make the boutique the ideal space for Casadei’s creations.