COLE HAAN ‘PREPARE FOR TAKEOFF’ FILM CAMPAIGN
Set against the backdrop of the TWA Flight Center, ZerøGrand takes flight. Featuring three of ...
July 28, 2015
Set against the backdrop of the TWA Flight Center, ZerøGrand takes flight. Featuring three of the New York City Ballet’s brightest stars and two outstanding parkour athletes, the Cole Haan ‘Prepare for Takeoff’ campaign puts the pillars of the ZerøGrand technology – lightness, flexibility and cushioning- to the ultimate test.
Designed in collaboration with three ballet dancers from the New York City Ballet the ZerøGrand Stagedoor ballet flat raises the bar by offering a sporty touch to an otherwise polished look.
Transformed with ZerøGrand technology from the inside out, strategic padding, traction and an elastic upper that were inspired by the unique needs of the dancers. Made to transition from studio to street, the Stagedoor is the result of close collaboration with the dancers whose experience at the New York City Ballet helped the style take shape.
Hear how New York City Ballet’s Sara Mearns, Gretchen Smith and Megan Fairchild describe the experience of taking flight in the lightweight, flexible and cushioned ZerøGrand from Cole Haan.