Introducing the Tom Ford Lips & Boys limited-edition collection of 50 clutch sized lip colors, named after the men in the designer’s life.

In the Lips & Boys lineup, there are 10 shade ranges, encompassing nude browns, violets and plums, metallics, reds and light pinks. The high-pigment shades are done in a base of soja seed extract, Brazilian murumuru butter and chamomile flower oil.

Thirty-six offerings are new shades; 10 are from Velvet Suede, Ford’s current seasonal color story, and four are from previous seasons. Ford predicted bestsellers will include Tomas, a coral hue; Matthew, a coral pink; Flynn, a light pink; Giacomo, a deep rose, and Patrick, a muted coral pink. Each clutch-size lipstick will retail for $32. The lipsticks can also be packaged in sets of any three hues in the collection.

Ford noted that he tries every shade on himself before giving his final approval. “I don’t necessarily try them all on my lips, but if we are launching a new formula, I always try it on my lips,” he said. “You need to see how it feels, if your lips stick together, if it feels waxy or great, how your lips feel when you take it off.”

Why men’s names for women’s lipsticks? Basically, it’s not the usual order of things, and that appealed to the trailblazer in Ford. “I’ve always loved that masculine-feminine thing,” the designer said, noting that most of his fragrances are unisex. “Obviously I’m not expecting a lot of men to wear the lipsticks, but I liked the concept. I love seeing a woman in a man’s suit. Why not have a lipstick named after a man? I could be perverse — and if I were still drinking a lot I’d be perverse, but I’m now a little more tame — but I’m not going to go there.”