The Tom Ford 001 timepiece is an instant classic with its sleek rectangular silhouette that sensuously wraps around the wrist.

Tom Ford has long been passionate about timepieces and has set out to create watches with the perfect combination of fine Swiss horology and innovative design.

The designs feature rectangular watch faces in four finishes: yellow gold and brushed, polished, and matte stainless steel. And the straps, which come in four materials including braided leather, calf leather, pebble leather, and alligator and a host of colors, are easily interchangeable.

The collection includes two sizes for cases and straps, makeing them suitable for both men and women, and features 62 total strap options in 30 shades. The colors include neutrals like black, cognac, and nude and brights like cerulean and saffron.

The brand is in partnership with Bedrock Manufacturing Company, which also produces Shinola and Filson, both of which are known for their American leather craftsmanship.

The collection is available online for purchase and customization on TomFord.com.