The collection, Pure Color Envy Sculpting Lipstick – positioned as a new flagship line designed to infuse an element of youthfulness and modernity into the brand’s color cosmetics offer – will be introduced to travel retail doors in Europe, the Middle East, Africa and the Americas from February 2014.

The line comprises a tightly edited palette of 20 shades, including Nudes to Browns, Pinks to Berries, Corals to Reds and Mauves to Plums. The face of the collection is supermodel Carolyn Murphy.

“This is more than just a product launch, this is a rebirth of a brand,” declared Estée Lauder & Tom Ford Beauty Senior Vice President, Global Product Development Anne Carullo, during an insightful and entertaining hands-on launch presentation. “[Pure Color Envy Sculpting Lipstick] will allow us to introduce the phenomenal Estée Lauder brand to a whole new generation of consumers – both young and older.”