Alexander McQueen takes the spring campaign to a botanical haven
Introducing the Alexander McQueen Spring 2018 ad campaign photographed by Jamie Hawkesworth, featuring model Shanelle Nyasiase.
The collection is inspired by the quintessential English gardens of Great Dixter: uncontrived floral planting, meandering borders and tangles of vibrant, exuberantly coloured blooms.
Drenched in rain, warmed by sunlight, her wardrobe consists of long-cherished, worn-and-torn couture inspired pieces and bespoke men’s tailoring, deconstructed and reconstructed. While her history informs her present, she is mindful of the nature that surrounds her, secure in its healing powers and its potential for the future.
Creative director Sarah Burton’s ruffled dresses, floral embroidered gowns and tailored jackets stand out in the images.