For the Tom Ford Spring 2017 ad campaign, the designer is getting behind the lens for the first time in several seasons. This also marks the brand’s first see now, buy now collection which is available for purchase on Ford’s site.

The new advertisements feature models Grace Hartzel, Amilna Estevão, Valentine Rontez and Federico Novello.

“Beautiful, lots of attitude,” says Tom Ford in the new Spring 2017 advertising campaign video for his signature label.

Using different colored, single stem roses as a central pop of color, the ads play to the collection’s more neutral palette while the slick jet black background speaks to the brand’s über high-end luxury.

The models wear tailored jackets and sequined dresses in the snaps. With a focus on accessories, large, retro inspired sunglasses and oversized handbags take the spotlight.