JAEGER-LECOULTRE YEARBOOK TEN COMMEMORATIVE BOOKRevealing the unexpected. This theme at the heart of the history and creation by Jaeger-LeCoultre is highlighted with a blend of subtlety and emotion through the stories featured in the tenth year of the Yearbook. This edition celebrates a double anniversary: ten years of the publication and 85 years of the Reverso, the iconic watch from the Grande Maison. A volume packed with surprises in which photos and words enable us to view reality from a new angle.

For the past ten years, Jaeger-LeCoultre has been highlighting the art of photography in its Yearbook. For this special edition, the articles follow a guiding theme: revealing that which is not immediately apparent, that which surprises, just as the Reverso has been doing for 85 years by swivelling to show another face.

The Yearbook Ten  contains a first section invites readers to explore countless hidden sides of life through attractive and disconcerting shots, while the second gives pride of place to the two faces of the Reverso by celebrating its Art Deco inspiration and then allowing pairs of artists to express these twin facets.

Photographer Georges Rousse rearranges derelict spaces in abandoned areas around the world. Through his visual intervention, which involves playing with optical illusions and perspectives, he conveys the unsuspected energy that can radiate from these locations.

Known for staging human desire, Guy Bourdin brings us closer through his pictures to the object of our fantasies, invisible to the eye yet omnipresent in our minds. Through a series of 1970s shots taken for the shoe designer Charles Jourdan, he pictures women’s legs without the rest of the body, all the better to suggest the inaccessible.

Reflections of oneself and the world in store windows, as a means of narrating a culture, a history, the experience of a city. That is what Lee Friedlander delivers in his series of black and white photos.

The works presented in this series embody the power of images and their evocative strength in highlighting unusual associations.