As East meets West, the Vivienne Westwood Fall 2016 ad campaign, photographed by Juergen Teller, encapsulates a spiritual look – called it ‘Buddhist Unisex’.
Created by Andreas Kronthaler, the designer’s husband, he declared: “I have designed with Vivienne for more than 25 years. To add my name is to emphasize and clarify the differences between our lines. It is not a big change to the way we work but it will bring a new direction and I am happy and excited for the future.” To which Westwood added: “over the years Andreas has taken on ever more responsibility and I wish this fact to be reflected in public perception.”
Dramatic, dark-toned and overall imposing, the Andreas Kronthaler for Vivienne Westwood Fall 2016 collection combines Westwood’s signature punk rock motifs with Oriental, bohemian and British vibes.
The inspiration for the campaign isguided by the brand’s Paris show collection.
“We started looking at lots of spiritual places- including temples and one of the locations had this beautiful middle-eastern rug on the floor which gave me the idea. The location was the perfect backdrop on every level. The colours, the theme, this feeling of exotic luxury in a London warehouse. We cast it very carefully- we wanted boys and girls with a certain spirit and fun. We wanted to create a multi-cultural vision- we hope that comes acros,” said Kronthaler.