The new edition of the Giorgio Armani Frames Of Life 2016 campaign features different lives being seen through different eyes. Five real life stories told through the characters’ own unique lenses.

Each snapshot captures a real life moment in the life of the character, from which their personality and story unfold.

The black and white images photographed by Serge Guerand expose the lives of individual in a captivating setting.

The moment before a dancer goes on stage, tasting a new recipe for the first time, searching for the perfect wave, the seconds right before a competition or even those spent waiting behind the camera to capture the moment of a lifetime. Different eyes, different lives: discover the stories of the five protagonists who inspired the new Frames of Life campaign.