Mariacarla Boscono, Liu Wen, Natasha Poly and Wouter Peelen feature the new collections Extended Intimacy: bras, bustiers, nightdresses and swimsuits all take on a new identity and become the focal points of looks that go beyond the intimate; garments to be shown off in all their refined glory. This is the common thread that runs through the shots taken by the pair of photographers, Mert Alas and Marcus Piggot, whose unmistakable style has been imprinted on the world of international fashion.
The fundamental brand values of sensuality, elegance and luxury are represented by three style icons who have already been featured in previous campaigns. The choice of which creations each wears has been guided by their individual personality and flair in expressing the many subtle shades of femininity.
The theatrical sensuality of Mariacarla Boscono shines through with bold looks such as the all-white Merveille rebrodé lace bra, silk shirt and trousers rendered unique by the Neoprene Desire pocket belt. The natural and harmonious elegance of the Chinese top model Liu Wen – La Perla ambassador in Asia since 2014 – is captured in a powder-pink look centred around the striking interlaced Macramé Art bodysuit, paired with the feather-light Reverie silk trousers. A constellation of crystals twinkle on the black bodysuit from the La Perla Atelier collection, with Natasha Poly emphasising its luxury, wearing the Frames tulle jumpsuit and Desire Neoprene shorts.
The photographic material for the La Perla Spring 2016 ad campaign has been shot in London under the creative direction of Fabien Baron, who has collaborated on the turnaround in the La Perla brand’s strategic and marketing approach since its acquisition by the holding Pacific Global Management.