Stuart Weitzman has recently announced the debut of Gigi Hadid, Joan Smalls and Lily Aldridge as the new faces of the Spring 2016 ad campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.
In the world of the luxury footwear brand, “sexy” means being comfortable and confident in your own skin, and the Stuart Weitzman Spring 2016 ad campaign captures this essence in a relaxed, effortless and chic way, while showcasing the new season’s essential silhouettes. With a spotlight on the NEARLY NUDE, Weitzman’s new block-heel version of his iconic NUDIST sandal, it is photographed true to its name with all three girls wearing nothing but their Stuart Weitzmans.
The supermodel trio was chosen as the new faces of the brand because of their social relevance and fashion-forward trendsetter statuses. The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes. The fact that the girls are friends made them the ideal casting choice for the campaign, as Stuart Weitzman has always been a common thread in bringing girlfriends together, from shoe shopping to shoe sharing to shoe closet envy.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising will run in Los Angeles, New York, Milan, Paris and Hong Kong.