Christian Louboutin Beauté has recently unveiled its first boutique in Paris in the Galerie Véro-Doda. It was important for the designer to house the new concept store in this beautiful Parisian galerie, as it is the home of both his first women’s and men’s flagship boutiques, opened in 1991 and 2011 respectively. Louboutin describes the thoroughly unique space as a “small shop or a big shrine, but completely dedicated to beauty.” This marks the 100th boutique for the brand.
With the façade registered as a historical landmark, Christian Louboutin collaborated with renowned interior architect Pierre Yovanovitch on the boutique’s intricate design. “When Christian reached out to me, we worked together on a global aesthetic concept. He showed me this faceted nail colour bottle crowned with this black spear cap of galactic proportions. I immediately thought it would be compelling to establish a contemporary space, amidst this very historical Parisian passage, with design codes that redefine the new aesthetic approach of beauty so dear to Christian Louboutin,” said Yovanovitch.
Passing through the entrance, a visitor is immersed inside a luminescent faceted room with matte silky white walls adorned with small alcoves – a recurring feature of Louboutin’s boutiques – displaying Louboutin Nail Colour as objets d’arts. An opening in the ceiling above continues onto the next floor, alluding to the height of the bottle’s cap.
With the consciousness for detail characteristic of the brand, Louboutin’s artisanal taste is reflected in the materials and finishes seen in the boutique, from the Hainaut blue stone floor, burnt wood furniture, and walls inspired by the texture of red Wedgwood china.
A narrow staircase with a signature arched copper railing leads to a private loft reminiscent of a woman’s boudoir, with powder pink walls, cushioned sofas and pillars displaying the range of nail color.
This new space naturally completes the first women and men boutiques of the Galerie Véro-Dodat offering a 360-degree vision of Christian Louboutin’s universe and making the Passage an inescapable stop for the aficionados of the brand.