The Jason Wu Spring 2015 ad campaign is fifth in the series of advertisements featured in iconic New York restaurants, this one being at the Grand Central Oyster Bar. The campaign shot by  Inez and Vinoodh stars the designer and his model friend Karlie Kloss.

“It was really kind of serendipitous,” he told Style.com at his Garment District studio. “After the Spring show, Inez came up to me and said it should be Karlie. She stole the show in this black shirtdress, and she’s one of my dearest friends. The collection was really about all-American beauty, and she is the essence of that in every way.”

The contrast between the ultra-luxe clothes, dramatic interiors, and buckets of shellfish captures Wu’s sharp attention to detail. In one ad, Kloss reclines in a glittering dress alongside lobsters of the same color. Plates of key lime pie look so good, you half expect Kloss to take a bite. “You get the sense that it’s really capturing a moment in time,” Wu said. “It wasn’t super-staged. We did minimal lighting, and everything just took a few shots since I’ve done so many photos with Karlie. You can just tell in the pictures that we’re great friends.”