The new Christian Dior boutique in Florence covers more than 2,700 square feet, doubling the space compared with a previous location farther along the same street, known for luxury shopping in the city. Located in a 14th century building, the unit blends Parisian and Florentine elements, such as the carefully restored vaults, in Dior’s staple gray color palette, and was designed by Peter Marino.
With two large windows on the street, the two-story venue carries women’s ready-to-wear, bags, shoes and accessories. A wrought iron staircase, silk velvet curtains, mirrored walls and plush seats and sofas are among the standout elements, as well as glass text artworks by American artist Rob Wynne.
A new Dior boutique will open in Vienna in the first week of June, and, before the end of the year, in New York’s SoHo neighborhood. “We continue to be very selective, and grow organically, also extending and renovating [units],” noted Christian Dior chief executive officer Sidney Toledano.