Gucci is launching its first cosmetics line. The fashion house has chosen Charlotte Casiraghi, the daughter of Princess Caroline of Monaco and a long-standing Gucci muse, to front the campaigns.
The new collection will include eye, lip, nail and face make-up as well as brushes and skin preparation products, and will be produced with P&G Prestige, the company behind key fragrances such as Gucci Guilty and Gucci Première. Pat McGrath is creative design director of P&G’s beauty division, and is currently the make-up artist responsible for the make-up looks at Gucci’s ready-to-wear shows.
The Gucci cosmetics collection will launch in September in selected markets.