Dolce & Gabbana presents the new women’s watches collection through a film campaign, entitled Matilde, that celebrates femininity, love and family.
While at Christmas we all think about the smile on a child’s face when unwrapping presents under the Christmas tree, we rarely think about what the opposite would look like. Matilde, Bianca Balti’s daughter gives a Dolce & Gabbana watch to her mother as a gift: the gesture is so heartwarming.
The film was directed by Marco Braga and Giuliano Federico, the film stars model Bianca Balti and Elbio Bonsaglio. Since its release the film has enjoyed much success and has been nominated at the Milan Film Festival 2014 in the Fashion Film category.
It fits into Dolce & Gabbana’s holiday campaign that focuses on families. Italian fashion brand Dolce & Gabbana is allowing users to submit their own family photos to its Web site to further fan interaction with the brand online. The #DGFamily project has created an online photo album of family photos that visitors can view. By creating an interactive, personal digital collage of photos, Dolce & Gabbana will likely increase user engagement on its website and endear itself to aspirational consumers.