Located on Princesse Alice Avenue in Monte-Carlo, the Elie Saab 300-square-meter boutique offers a retail experience across two-storeys.

Upon entry, shoppers will find daywear on display including current ready-to-wear collections, accessories and fragrance, while on the lower level, evening wear is housed.

The store design is characterized by subtle warm copper accents and plush white textures, in line with the brand’s signature aesthetic. Completing the space is furniture all by Elie Saab Maison, the label’s signature furniture collections.

“Opening a flagship boutique along the French Riviera fortifies our lifestyle brand, allowing us to encounter our cosmopolitan clientele wherever they are in the world,” said CEO, Elie Saab Jr. “As a luxury destination, this additional boutique in Monte-Carlo permits to introduce our inimitable brand experience to a local and seasonal clientele and to continue our strategic international expansion.”

Earlier this year, Elie Saab opened a new flagship store in the Middle East, marking the label’s third opening in the Gulf region in the past year. The label equally operates flagship stores in Paris, Beirut, New York, London, and Milan.