DAVID YURMAN 2022 ‘COME CLOSER’ CAMPAIGN FILM STARRING SCARLETT JOHANSSON

DAVID YURMAN 2022 ‘COME CLOSER’ CAMPAIGN FILM STARRING SCARLETT JOHANSSON

Shot in our hometown of New York City, the campaign celebrates the joy of closeness and connection with Scarlett Johansson.

February 16, 2022

The David Yurman 2022 campaign marks another milestone for the house, as it features the brand’s first-ever celebrity ambassador duo – Scarlett Johansson and Henry Golding. Titled “Come Closer”, celebrates the joy of closeness and connection in our challenging times, the campaign features intimate images of the two against the backdrop of David Yurman’s perennial inspiration and home of New York City.

When envisioning the campaign, there was only one choice for Evan Yurman when it came to its female star. “Scarlett is the embodiment of the David Yurman woman. A native New Yorker at the top of her craft, Scarlett is a woman who forges her own path. She doesn’t take no for an answer and isn’t afraid to stand up for herself and what’s right,” said Evan Yurman. “To have the opportunity to work with a force like Scarlett to create such honest images, profound in their lack of pretense and artifice, is an honor.”

For “Come Closer”, mother, founder, Tony winner and two-time Academy Award-nominated actress Johansson was photographed by renowned fashion photographer Lachlan Bailey and styled by Anastasia Barbieri. The series of 10 images and short film feature a relaxed Johansson as few have had the opportunity to see her – humming and singing to Sinatra’s iconic tune, “New York, New York.” The images and film were captured throughout New York City’s The Carlyle, A Rosewood Hotel and its famed Bemelmans Bar – an enduring magnet for New York’s creative and cultural luminaries.

“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” said Johansson.

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