More than a new face for Bleu de Chanel, Jacob Elordi has established himself as one of the most compelling actors of his generation.

“Bleu de Chanel has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honor,” said Jacob Elordi.

Now, Elordi becomes the face of Bleu de Chanel for 2026. A role that reflects a modern, instinctive masculinity and a spirit that favors individuality over convention.

“I have been following Jacob Elordi’s career for several years, since Euphoria. I first met him on the set of the See You at 5 film for N°5, in which he stars alongside Margot Robbie, and it was a revelation. He perfectly embodies Bleu de Chanel: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance,” Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty, Chanel.

The new Bleu de Chanel L’Exclusif campaign featuring Jacob Elordi will be unveiled in May 2026.