Situated in the heart of Miami’s Design District, the new boutique brings the spirit of Amiri to Miami, expanding the house’s codes in harmony with the city’s stylistic roots.

Spanning two floors, inside, a monolithic spiral staircase crafted in white concrete acts as an ambitious architectural centerpiece. Encapsulating the holistic Amiri world, the ground floor is devoted to menswear, housing the ready-to-wear collection alongside footwear and accessories, while the second level carries Amiri womenswear, acting as an exclusive preview before the line’s global launch on 27th January.

The interior plays with materials that highlight the house’s codes of dualism and craftsmanship, pairing industrial suspended brushed stainless-steel rails with natural solid wood details.

Alongside Amiri’s core collections, the flagship hosts an exclusive Miami capsule distinguished by crisp, summer colorways that echo the heritage Art Deco hues synonymous with Miami’s Design District and the city’s tropical personality. Soft jersey staples are offered alongside bone appliqué jeans, Crochet Bandana knits and silk Cabana Sets drawn in clay, alabaster and Miami blue tones, while paint-splatter swim trunks speak of Miami’s famous South Beach and a new logo is introduced, written in neon pastel with incorporated palm tree imagery.