The freestanding Moose Knuckles pop-up location on de le Montagne, in the brand’s hometown of Montreal, is a visual representations of the brand’s ethos – bringing the tundra to the city – focusing on design and storytelling. The store environments merge natural and man-made elements and use digital content in unexpected ways to create compelling store experiences.

“Our newest Moose stores are designed by renowned designer Stefan Beckman and create a completely immersive experience into our world. Moose has always merged Canadian technical know-how in outerwear with a fashion edge through a global lens that makes us truly unique in the space. We welcome the opportunity to showcase our complete line to new markets across the country and the world,” said Andrea Elliott, EVP, Direct to Consumer.

The Montreal store features a museum-like area showcasing the best of Moose Knuckles over the years and the evolution of its collections. Corrugated metal from silo walls signifies the elemental protection engineered into every Moose Knuckles product can be seen in both stores.