The Alaïa boutique in Paris is a 4-story hôtel particulier that will be a creative and cultural destination and will display art pieces and collectible design.

5 rue de Marignan will house a café with a terrace nestled in the heart of the inner courtyard, as well as a treatment room to revive your body.
With a generous love for hosting Monsieur Alaïa’s kitchen became as famous as his collections. Friends, artists, collaborators, would meet in the mythical dining-room-kitchen at maison’s Rue de Moussy historical address. A diverse mix of guests, humility, open-mindness, friendliness, freedom built the legend of Alaia’s table.

To pay tribute to these rare and unique moments, the Alaïa boutique located 5 rue de Marignan will host the Café da Rosa. Authenticity, simplicity, will be the key words of this table nestled in the heart of the inner courtyard. In the shade of the great vertical garden, you can taste the delicacies of Da Rosa inspired by the Mediterranean cuisine with dishes from Portugal, Spain and Italy.

Also new, and for the first time in France, a treatment room in the the boutique will allow you to experience a unique remodeling technique imagined by Martine de Richeville, a close friend of the House. This specialist of women beauty developed a special regenerative protocol inspired by the oriental holistic point of view where body and soul are one. The union of the hand and the mind devoted to the body is a philosophy that reflects Alaïa’s spirit.

With Café da Rosa and Martine de Richeville’s treatment room, the 5 rue de Marignan becomes a creative and cultural destination devoted to Alaïa’s singular art de vivre.

By December 2021, you will find Pieter Mulier’s WS22 new collection.