French actress, singer, and model Joséphine de la Baume stars as the Agent Provocateur Spring 2021 campaign’s leading lady, showcasing her natural ability to command her sensual and rebellious sides.

“We are so happy that Joséphine de la Baume is back, a decade after starring in her first AP campaign, to lift our ‘Utopia’ off the page. Josephine effortlessly settles into her role of the AP woman, a fearlessly feminine, confident, and totally unique heroine, ready for anything,” said Sarah Shotton, Creative Director.

The collection itself is an eclectic clash of themes, merged beautifully together with AP alchemy. Think dark, gothic styles enchanted with delicate details and Queen-like jeweled embellishments scattered across embroidered, luscious tulles. Each brought to life with transcendental colors inspired by the Aurora Borealis. Imagine clouds of tangerine, bruised peach, and night-vision green pierced by crepuscular rays of silver light. Turn the page, and giant racemes of ultra-feminine blossoms cascade from the sky. Ethereal beauty colliding with a daring attitude.

The story never ends with our most beloved pieces joining AP Forever, an array of our most classic silhouettes reinvigorated with new colorways. The cornerstone of any woman’s lingerie drawer.