Shot by acclaimed photographer Karim Sadli and styled by Aleksandra Woroniecka, the COS Spring 2021 ad campaign is centered around the brand’s vision for a better future, with an optimism for the planet, its people and the next generation.

Karin Gustafsson, Design Director at COS, comments: “This season is centred around optimism for the future and finding light in the dark after the year that has passed. We are looking forward to what 2021 has in store and to inspire and uplift our community. The collection represents this reaction to an environment of change and gives a fresh take on elevated and redefined wardrobe icons.”

A line-up of individuals known for their passion and dedication to pertinent issues make up the campaign cast; British icon Edie Campbell, a strong advocate for the fair treatment of models is featured alongside American model, film maker, writer and editor Adesuwa Aighewi, who represents a powerful voice for social change within the fashion industry. The cast also includes Dohyun Kim, Caren Jepkemei, Elsa Gelhard, Do Byungwook, Kalib Besher and Tamel Lee.