VALENTINO ROMAN STUD AD CAMPAIGN FEATURING ZENDAYA
Picked by Pierpaolo Piccioli, Zendaya steps into the Valentino world as its total embodiment.
December 11, 2020
A feminine force full of emotional vibrancy, she interprets the meaning of each creation she wears, from Diary Collection 2021 daywear to Valentino Roman Stud accessories.
“The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today,” said Valentino Creative Director Pierpaolo Piccioli in a release. “She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”
The stud, an iconic Maison motif inspired by Roman architecture, grows maxi in size, enriching a collection of quilted handbags with distinct elegance and a punkish instinct. On mules or slingback pumps, the macro-sized metallic hardware brings a strong street attitude to classic craftsmanship.
“I am honored to have been chosen as the face of Valentino,” Zendaya said. “I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.”
Watch behind the scenes as Valentino unveils the new Roman Stud collection Zendaya representing a resignified Valentino, one where its core values evolve into a modern context.