Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms for the Gucci Bloom Profumo di Firoi fragrance. He intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave.

Debuting within a visionary campaign set in a garden of dreams where magic blooms, the Gucci Bloom Profumo di Fiori eau de parfum was conceived by Alessandro Michele and created by master perfumer Alberto Morillas. A radiant twist on the classic Gucci Bloom accord, Profumo di Fiori unleashes the addictive magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. The scent is enriched by Ylang Ylang’s intense floral warmth and sweetness, extended by rich notes of Sandalwood and Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete blends with Benzoin’s resinous warmth and is softened by Musky notes.

The scent is presented in a honey yellow lacquered glass bottle with the ribbed Gucci label framed in black. The outer packaging is decorated with the Herbarium print, a Toile de Jouy inspired motif featuring leaves, cherry branches, and flowers.