Irina Shayk takes the spotlight as the face of the Burberry Pre-Fall 2020 ad campaign. She poses in polished studio portraits against a studio backdrop. The luxury label dives into the idea of duality, with Shayk interacting with their lookalike counterparts sporting the latest pieces from the brand.

Tisci showcases looks from the Burberry archive that he reimagined for the label’s upcoming collection. Pieces have a new sense of vibrancy, featuring bold colors and prints (like its iconic check print overlaid with camouflage) juxtaposed against the timeless silhouettes of the brand’s heritage pieces like its classic trench coats or its quilted jackets.

Creative director Riccardo Tisci designs sleek silhouettes, including updated trench coats, embellished dresses, and statement bags. The Burberry Pre-Fall 2020 ad campaign’s take on duality reflects the old-meets-new trend of Tisci’s Burberry.