For the Balenciaga Fall 2019 ad campaign, Demna Gvasalia took a more lighthearted approach, showcasing its latest collection on real, actual loved-up couples. Some pairs wore nearly identical outfits, while others complemented each other’s own personal style. To truly capture the campaign’s romance, the French luxury house hired wedding photographer Greg Finck.

Artistic director Demna Gvasalia’s designs spotlight oversized outerwear, printed dresses and colorful sweaters.

Over two days five real couples were interviewed and experimented with role play to explore their current and past relationships.A diverse cast includes Laura Suazo, Ysaunny Brito, Matthew Seymour, Alesis Sundman, Elsa Sjokvist and Asta Stensson amongst others.