Shattered glass, a bra bursting into flame, an antiquated corset. These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla Spring 2017 campaign: The liberation of every woman from the need to suffer for beauty.

This style revolution begins with the body – following its natural movements with luxurious materials, expertly crafted in comfortable stretch and crease-free finishes. Born from La Perla’s deep understanding of how to enhance and celebrate the female form, the Spring 2017 collection accentuates with beautiful contours.

La Perla’s lingerie, ready-to-wear and beachwear collections for Spring are brought to life through Steven Klein’s masterful lens. This explosive visual message of sensuality and freedom is embodied by the season’s three personalities.

Kendall Jenner is the new star of this campaign. Personally selected by La Perla’s creative director, Julia Haart, Kendall fluently interprets our highly innovative path. Adding her unique, self-assured elegance and contemporary charisma, Kendall highlights the modernity of each piece she wears.

Isabeli Fontana brings her Latin allure to La Perla for the second time, invigorating the garments with her classic mystique and celebrating curves as a symbol of female identity.

Liu Wen renews her role as ambassador of the La Perla lifestyle in the Far East, revealing a more intense and sensual side in figure-framing silhouettes.

Watah behind the scenes as liberation is the key concept of the ready-to wear, lingerie and beachwear collections designed by the new Creative Director Julia Haart.