On reveals its first training campaign for Fall 2024 in partnership with the multi-talented artist, singer, and dancer FKA twigs. The Creative Partnership with FKA twigs marks a new direction for On’s training vertical, blending movement, art, and self-expression.

“Training puts me in a different mind and body space that elevates me to a higher frequency. When I train, I feel very beautiful, but it’s a beauty from the inside. It’s got nothing to do with how I look on the outside. It’s just a beautiful feeling. The body is art, so why don’t we  approach it that way?,” said FKA twigs.

The training campaign is a bold exploration of self-expression and physicality. In addition to being the face of the campaign, FKA twigs has shaped each aspect of the campaign’s creative vision. Shot by renowned photographer Jordan Hemingway, the campaign’s striking visuals are set against strong horizon lines within nature, evoking a sense of calm and meditative well-being.

Key apparel pieces include the Active-T Graphic, an ultra-soft all-day essential; the versatile Movement Joggers, with a drawstring adjustable waist and slit mesh construction on the leg; and the Movement Bra, engineered for ultimate comfort with an elastic underband and sweat-wicking mesh liner. For footwear, the Cloudnova X is ideal for transitioning from the street to the gym with its CloudTec midsole and X-shaped Speedboard, while the Cloud X 4 offers versatility with a new Speedboard design for better forefoot flexibility.

The collection, developed separately from FKA twigs’ campaign involvement, is available now at On.com, On stores and select retailers.