The downtown New York City Balenciaga flagship, located in a vibrant area known for its distinct character and one-of-a-kind shopping experience, offers the latest in ready-to-wear, shoe, bag, jewelry, eyewear, and accessory collections for men and women, as well as special SoHo items. The two-story Greene Street flagship is an experiential expression of modern luxury that introduces unique codes of retail and is the most comprehensive example of the brand’s Raw Architecture concept yet.

The store’s spacious area, totaling over 9,800 square feet, appear to be in disrepair. Artistry resembling demolition and intensive aging techniques reveal an accumulation of histories, including a vintage-style black-and-beige diamond-point marble tiled floor that resembles that of Cristóbal Balenciaga’s original Paris Couture atelier, opened in 1937.

The new flagship is located inside a landmark New York building that, when constructed in 1908, stood out from its surroundings as a steel-framed skyscraper. Circulation between floors is facilitated by an elevator at one end and a staircase at the other, each presented as freestanding entities, naturally spotlit by a central skylight that pierces through two layers of ceiling.