ROGER VIVIER ICONS FALL 2024 CAMPAIGN FILM

ROGER VIVIER ICONS FALL 2024 CAMPAIGN FILM

Roger Vivier presents a bold collection, offering a modern take on treasured Maison icons as well as on fresh, new trends.

September 16, 2024

Roger Vivier presents the Icons Campaign for Fall 2024, continuing a House tradition of portraiture celebrating mothers and daughters of the world. Casting the spotlight upon Anna Cleveland and her eminent mother, the iconic supermodel Pat Cleveland, a visual portfolio creatively directed by Gherardo Felloni sets a sleek and graphical scene inspired by the 60s’ Parisian avant-garde.

Nods to Monsieur Vivier’s fascination for optical art at that period abound, with iconic designs such as the Viv’ Choc bags revisited in radial motifs, zebra patterns, retro-tinged floral embroideries, or bicolored effects, and of course the Belle Vivier pumps twisted with chequered patterns and subtle stripes.

From shoes and bags to jewellery and accessories, discover all the essential Vivier styles.

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