TIFFANY & CO. ELSA PERETTI 50TH ANNIVERSARY COLLECTION

TIFFANY & CO. ELSA PERETTI 50TH ANNIVERSARY COLLECTION

Tiffany & Co. the 50th anniversary of Elsa Peretti's arrival at the House in September 1974.

July 31, 2024

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To honor legendary designer, craftswoman, and philanthropist Elsa Peretti, Tiffany & Co. debuts special anniversary creations throughout 2024 and 2025, reissuing some of Peretti’s most beloved icons with exceptional gemstones and in bold scales.

It’s been 50 years since Elsa Peretti first challenged the notion of what jewelry could be. Elsa Peretti redefined the status quo and marked a historic shift empowering women to no longer wait to be gifted jewelry, but to buy it for themselves. Her inimitable creations have seduced the world ever since and it is indisputable that she remains one of, if not the most, successful jewelry designers of all time.

Peretti’s passion for nature and organic forms, combined with her unique sensibility and skill, yielded iconic collections including Bone, Diamonds by the Yard, Open Heart, Bean® design Bottle and Snake. Moreover, Elsa Peretti was not only a designer but a way of life, which you will see in the new pieces that her legacy lives through.

Elsa Peretti elevated sterling silver to luxury status and made diamonds wearable every day. She believed jewelry should be captivating, comfortable, and accessible, transforming Tiffany & Co.’s history and becoming one of the most successful designers. Her legacy lives on at Tiffany, with anniversary creations and timeless designs available at select Tiffany & Co. stores and on Tiffany.com.

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