The Saint Laurent Pre-Fall 2024 ad campaign features the magnetic presence of BlackPink’s Rosé and supermodel Bella Hadid, alongside Liu Wen, Frederic Bittner, Dominic Sessa, Kiko Mizuhara, and Penelope Ternes, blending elegance with a raw, intimate appeal.

Captured in a setting with soft, diffused lighting that adds a dreamy, ethereal quality, Hadid effortlessly embodies the refined aesthetic of Saint Laurent. Clad in sheer, delicate fabrics, her poised demeanor exudes sophistication, while the setting’s rich textures and muted tones amplify the collection’s elegance, highlighting Saint Laurent’s masterful blend of classic and contemporary design elements.

Rosé adds a dynamic flair, lounging with a red lip, classic black sunglasses, black tights, and polished black stilettos. Her look, a familiar Saint Laurent silhouette, is brought to life with her confident presence. The choice of accessories and her relaxed demeanor encapsulate the brand’s signature style—elegant, bold, and unmistakably chic.

Through the art direction of Anthony Vaccarello, the Saint Laurent Pre-Fall campaign is a masterful blend of elegance and intimacy. Gray Sorrenti’s photography captures the essence of each model’s individuality while showcasing the cohesive narrative of the collection. The result is a series of images that are not only visually stunning but also deeply evocative, reflecting the enduring legacy of Saint Laurent.