In an ethereal and boundless space, the Missoni Spring 2024 ad campaign narrates a reality of unlimited possibilities.

Reflection after reflection, the colors and patterns of the collection compose and decompose endless combinations, like a kaleidoscope where no figure is like the previous one.

A play of lights enhances textures and motifs, the tulle and sangallo; it reveals the dichotomy between past and present, where garments pay homage to tradition and reflect the avant-garde.

Shapes, fabrics and colors create a spontaneous sensuality and an elegant rigor. The leitmotif of the Spring Summer 2024 fashion show designates the boundaries of a magical box, where fashion is joy and multiplicity.