A new chapter for the Gucci Horsebit 1953 loafer begins in the latest campaign by Creative Director Sabato De Sarno starring Kingsley Ben-Adir.

Breathing new life into the 1953 is the rising British star who embodies the sporty style’s spirit of casual, sensual elegance. The campaign shot by Heji Shin sees Ben-Adir in a series of louche portraits sprawled on sofas and chairs.

The actor’s enigmatic magnetism heightens the everyday style as a seductive status symbol, striking the perfect balance between the Italian brand’s esteemed heritage and De Sarno’s irreverent design ethos.