The Balmain Spring 2024 ad campaign is an unabashed celebration of the power of love, beauty and joy—because today we could definitely all use a whole lot more joy, beauty and love in our lives.

“So, when it came time to shoot these designs, I knew exactly who to partner with: Rafael Pavarotti, who had just overseen a series of stunning images for our Balmain Fall 2023 campaign. Deciding on the spirit, focus, attitude and star of the spring campaign was just as easy: Gisele,” said Creative Director Olivier Rousteing.

Starring the in the new campaign, Gisele Bündchen allure is the perfect embodiment of the collection’s theme, with a rose garden in full, vibrant bloom. The campaign captures the spirit of rejuvenation that spring brings, with Gisele Bundchen wearing pieces that oscillate between the nostalgia of retro fashion and the freshness of modern style.