Envisioned by Creative Director Sabato De Sarno, the Gucci Spring 2024 Ancora ad campaign transcends the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure. A story of real life and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance.

Five new faces—Ana, Fadia, Jiahui, Nyajuok, and Violet, are at the center of the Gucci Ancora imagery, representing a diverse spectrum of beauty while starring in the campaign naturally, as they are. Sensuality conceived as an attitude of beauty, freedom and confidence becomes the overarching theme of a collection that extends a personal invitation to every woman—a call to live exactly in their own unique way, to revel in the distinct emotion that only fashion can inspire: ancora.

With moments captured in unison, models bring to life a visual geometry of solids and voids, choral shots that cast a light on the distinctive ways they wear the Spring 2024 collection.