Graff has announced the launch of the ‘I Wish’ Holiday 2023 ad campaign, celebrating the scintillating joy of jewelry, for those who appreciate the beauty and sensuality of diamonds and gemstones and who know that they deserve the very best.

The campaign, which features the captivating and elegant Dutch model, Rianne Van Rompaey, includes extraordinary, timeless jewelry pieces photographed by Mikael Jansson at the legendary Villa La Vigie on the Cote d’Azur in France. Gems of unparalleled rarity – emeralds, rubies, yellow and white diamonds – honour the vibrant, bold colour of the season.

Francois Graff, Chief Executive Officer at Graff, commented: “The Graff festive season is a celebration of opulent colour, luminosity and joy. A collection of our most special and enthralling jewels have been brought together in this campaign; magnificent creations to be worn, loved and treasured today and also to be passed down the generations, creating their own stories along the way – the ultimate Graff wish list.”

Creators of diamond history, Graff is renowned for cutting and polishing many of the world’s most celebrated and valuable stones. The House has become the world leader for gems of magnitude and distinction, and it is this expertise that is imbued into each design – with an incomparable passion for absolute excellence.