SALVATORE FERRAGAMO FALL 2023 CAMPAIGN FILM
Celebrating the timeless bond with Florence where Salvatore Ferragamo laid the foundations of craftsmanship and creativity.
August 28, 2023
The Salvatore Ferragamo Fall 2023 campaign creates a dialogue between past and present, where both the spirit of the Renaissance and the world of 21st century luxury are thrown into different relief by juxtaposition. In partnership with Florence’s Uffizi Gallery, photographer Tyler Mitchell showcases Creative Director Maximilian Davis’ collection of sensual, elegant and sophisticated ready to wear, shoes and bags, using some of the most famous artworks from the 15th and 16th centuries to act as a setting for his work.
Artworks featured include Alesso Baldovinetti, Annunciation (1457), Giovanni Bellini, Holy Allegory (1490-1500), Paolo Veronese, Annunciation (1570-75), Francesco Granacci, Joseph Going to Prison (1515), Giorgio Vasari, Portrait of Alessandro de Medici (1534), Botticelli, Portrait of a Man with a Medal of Cosimo the Elder (1475), Botticelli, The Annunciation of San Martino alla Scala (1481), Piero della Francesca, Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
And just as the brand’s founder Salvatore collaborated with an artistic community, Davis invited a group of creatives to feature in the campaign and narratives a community in the making with a cast of characters portraying models, musicians and creators that inhabit the artwork-based mise en scene, animating them in a contemporary way.