Shot by Joe Brennan in Sydney, the Calvin Klein Pride 2023 campaign is designed to celebrate the “euphoria” linked to the LGBTQIA+ community for Pride, highlighted by the bright colour palette and bold designs.

This Is Love updates Calvin Klein’s signature underwear and apparel with vibrant colours and new cuts. Classic underwear fits are reimagined with limited-edition colours and a distinctive new logo-band, while tee shirts, muscle tees and a sleeveless hoodie feature vibrant graphics emblazoned with ‘This Is Love’.

Denim shorts and truckers are embroidered with the phrase for a celebratory twist on our classic apparel. New additions to the collection include a bodysuit, cropped and double-layer tees and standard and asymmetrical tanks.