Now known as “The Landmark,” Tiffany & Co. reintroduces the world to custom artwork, never-before-seen jewels and immersive displays with one of the largest stores in Manhattan. The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940.

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.

Upon entering the new store, clients are immediately immersed in an expansive main floor of jewelry cases illuminated by an innovative take on a skylight. The ceiling installation spans nearly the room’s length and is composed of an abstraction of facets. Its unique design is a tribute to Tiffany’s heritage and authority as the purveyor of the world’s finest diamonds.

The Blue Box Cafe™ by Daniel Boulud offers a unique take on Tiffany’s coveted dining experience. New York’s Michelin-starred chef Daniel Boulud brings a seasonally inspired daytime menu, including breakfast and tea. The redesigned space now includes a private dining area and bar with art installations. Dedicated museum and exhibition spaces on floors 8 and 9 will offer a rotation of compelling concepts and unique storytelling experiences.

To commemorate the reopening of the store, Tiffany & Co. is also set to debut a range of exclusive designs and one-of-a-kind creations. This offering will include everything from extraordinary diamond watches and limited-edition home objects to eyewear inspired by the Tiffany® Setting engagement ring. Now home to the largest collection of Tiffany High Jewelry in the world with perhaps the biggest wonder of them all— a new design for the legendary 128.54-carat Tiffany Diamond.