Longines announces Academy Award-winning actress Jennifer Lawrence as its newest Ambassador of Elegance, making her an ideal addition to the Longines family.

Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

Lawrence is looking forward to her partnership with Longines as well. She says, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”

With her unique take on elegance, her empathy and compassion, and her ability to inhabit every role – both on- and off-screen – with refreshing honesty and authenticity, Jennifer Lawrence is an inspired and inspiring Longines Ambassador of Elegance and the brand is proud to welcome this brilliant woman to its family.

Matthias Breschan, Longines’ CEO, is thrilled that the actress has joined an impressive roster of Ambassadors of Elegance. He says, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”