onsidered by many to be the voice of her generation, Billie Eilish dares viewers to join her on a suspenseful trip through a series of bold portraits that reflects her distinctive style within the new Gucci 2022 eyewear campaign.

In a nod to the atmosphere of the film noir genre, the campaign for the second release of the Gucci 2022 eyewear collection features a visual approach distinguished by unbalanced compositions, a rich palette, and contrasted lighting effects. The narrative explores the idea of automobiles as symbolic extensions of those who drive them, revealing their intentions, motivations, and personality.

Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood. In the first visual, Billie Eilish wears caravan sunglasses in black acetate enriched with gold-toned Gucci script logo. The artist is also captured sporting a cat-eye design in pink and an ‘80s-inspired oversized sun mask elevated by the Gucci script logo on the temples.

Reintepreting the House’s timeless aesthetic, the eyewear styles perfectly reflect the alluring and cinematic mood of the campaign, becoming part of an intriguing plot ready to be unraveled by the viewer.