The Vivienne Westwood Fall 2022 ad campaign shot by Juergen Teller, took to the transforming streets around the brand’s studio in Battersea.

“Over the past few years, we have seen the area of Battersea, where we are based, change so much. We have watched the Royal College of Art, Design & Innovation Campus being built right next to us. We have got to know them so well – so we decided to shoot where we are based – where everything is born,” said Andreas Kronthaler, Creative Director.

A stone’s throw over the bridge from our Worlds End boutique on the King’s Road, the once Victorian suburban streets surrounding Battersea Bridge Road now serve as a dynamic hub – nurturing the next generation of world-leading designers, artists and creatives.

The campaign celebrates an area of London burgeoning with inspiration and imagination, featuring friend of the house Courtney Love amongst a roster of young and street cast talent.

“We’ve known Courtney for a long time – she’s a friend. It was a pleasure to work with her. She’s an incredibly stylish woman – she appreciates clothes and knows the work that goes into them. She’s a connoisseur. She has her own style – its inspiring the way she presents herself – always cool! I think she’s very similar to Vivienne in some ways, they are both outspoken with important opinions and aren’t afraid to express them. She’s a comrade – you can steal horses with her…”

“I’ve always looked up to Vivienne. She did so much more than invent punk. And I adore Andreas – together they are such a mighty force,” said Courtney Love.