25 years after the release of Kylie Minogue’s ‘Come Into My World’ and its now-iconic music video, French director Michel Gondry envisions a contemporary interpretation, where Margot Robbie runs into every version of herself on the street, each sporting a different iteration of the Chanel 25 bag. As a playful nod to the 2002 video, Kylie Minogue makes a cameo appearance in the video in a setting reminiscent of a Parisian neighborhood.

Introduced for the first time in 2025, the Chanel 25 bag draws on the House’s iconic numerology and reinterprets the codes of its legendary bags: quilted leather, a leather-interlaced chain, and the double C. With two signature pockets and a supple, hobo-inspired silhouette available in four sizes, the Chanel 25 bag embodies practical, effortless elegance.

The campaign celebrates the Chanel 25 Mini, available in a rich palette of colors (black, white, beige, dark orange, brown, pink, dark khaki, light green, dark brown, deep burgundy, dark blue, ecru and camel, ecru and black, as well as black and white) and many materials (smooth, grained or crinkled calfskin, shiny calfskin, canvas, and denim).

Pop and dynamic, the campaign shines a light on a bag that fits to the many versions of a woman on-the-go.