Marking a new chapter for the iconic luxury jeweler, Natalie Portman stars in Tiffany & Co.’s 2026 Icons ad campaign, ushering in a new era of storytelling that reflects the House’s enduring legacy of celebrating the world’s greatest love stories since 1837.

“Natalie’s sophistication, authenticity and intelligence resonate deeply with Tiffany & Co.’s values,” said Anthony Ledru, President & Chief Executive Officer, Tiffany & Co. “Elegant and courageous, she effortlessly embodies the modern Tiffany woman. We are honored to welcome her to the Tiffany & Co. family as we continue to shape the future of luxury through powerful storytelling.”

Shot by Gordon von Steiner at the House’s iconic Fifth Avenue flagship, The Landmark, the print campaign features Natalie Portman wearing the House’s iconic collections including HardWear by Tiffany, Knot by Tiffany, Sixteen Stone by Tiffany and T by Tiffany.

“It is an honor to be Tiffany & Co.’s newest global House ambassador. The House has an incredibly rich heritage and is beloved for its unparalleled craftsmanship and creative excellence. I am excited to be a part of the Tiffany & Co. legacy,” said Natalie Portman.

An artist known for her intellect, grace and emotional strength, Portman brings a unique perspective to Tiffany & Co. as global ambassador that perfectly aligns with the House’s brand ethos. She joins Tiffany & Co. to explore narratives rooted in authenticity, connection and joy—all intrinsic to the jeweler’s DNA for nearly two centuries.