Swiss watchmaker Tissot, renowned for its precision, innovation, and timeless design, is opens its first Canadian boutique located on the Sainte-Catherine Street level at the Montreal Eaton Centre.

Spanning approximately 650 square-feet, the boutique introduces a contemporary retail layout designed to showcase the brand’s iconic collections. The space also features a vaulted display concept, on-site L’Atelier services for expert watch repair, maintenance, and restoration, as well as an interactive hologram presentation.

“Launching our first Canadian boutique in Montreal is a meaningful milestone for Tissot,” says Rick Ostrom, Managing Director of Tissot Canada. “It marks the beginning of a deeper connection with Canadian customers and an opportunity to bring our collections and innovations to life through a dedicated brand environment that reflects the full Tissot experience.

Additionally, guests can enjoy a personalized in-store experience guided by knowledgeable Tissot Ambassadors, offering expert service and tailored insights into each timepiece. The boutique will also off er fi rst access to new product launches, alongside an opportunity to explore coveted collections, including the Tissot Limited Edition RockWatch, the Tissot PRX UFO Robot Grendizer (50th Anniversary), Tissot NBA Supersport Chrono, Tissot PRC100 Solar, TIssot MotoGP, and the full Tissot PRX collection.

Designed as a reflection of the brand’s heritage, the Montreal location embodies Tissot’s commitment to a gold-standard brand experience. With shared French roots, Tissot originating in Le Locle, Switzerland, and Montreal’s strong Francophone culture, the city was a natural choice for the brand’s first Canadian boutique, deepening engagement with Tissot’s heritage and craftsmanship.